Batch of S21 - XR Nations breaks perceptions of reality as well as XR

March 31, 2021
Written by 
Joh Orengo

Extended Reality (XR) is the umbrella term for a suite of emerging technologies that include Augmented Reality (AR) and Virtual Reality (VR). With an increase in the number of use cases and a boost in popularity, brands are looking to adapt XR technology to their businesses. Unless a brand has their XR strategy figured out, this requires guidance.

Once brands have connected their business goals with the new technology, though, they have a difficult time finding the right partners among the field of new and small XR companies. While, at the same time, these small companies have difficulty finding work in this highly competitive industry.

Enter XR Nation.

XR Nation helps brands connect their business needs with immersive technologies. We have also set up a multi-sided marketplace where brands can find the best XR companies to work with from across the Nordic-Baltic region for content creation and other XR-related products and services.

Our mission is to make the Nordic-Baltic region a powerhouse of Extended Reality. So far, we have brought together the largest business ecosystem in the region to offer solutions, and we are currently working on a digital platform to further streamline that process and scale the business.

When a brand begins a partnership with XR Nation it always gets multiple offers from the entire ecosystem of suppliers (as opposed to one offer per single supplier). We don’t only provide offers and connect a brand with other companies though. We also help it through the entire process from RFP creation to project management to following up on how the project met the brand’s business goals and how to go forward from there. XR Nation is working on making this process better, faster and more efficient for both brands and suppliers.

To get more information on how to explore XR for your business and reserve a free 30-min consultation go to If you have questions, comments, or wish to join XR Nation as a partner or member please contact us at

To get a good overview of our ecosystem and the industry in general, please check out our new publication. Here is a sample:

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And of course follow us on our social media channels:


Kiuas S21 questions

Questions answered by Joh

What was your childhood dream job?
Adventurer (Indiana Jones), spy (James Bond), or superhero (Superman).

If you would get 1 billion euros right now, what would you do?
Give helpful gifts to my family like a house to my mom, set up a foundation to help former child soldiers, set up a few more companies, and diversify my investment portfolio.

Choose: A world with fast internet everywhere, anytime vs a world with personal flying vehicles. Why?
Tehilah’s answer last week was spot on, but to mix it up a bit I’ll say personal flying vehicles as long as they are autonomous. I can’t be bothered with driving, much less flying.

If you could change one law in Finland what would it be?
Make English the 3rd official language.

Ideal vacation a) A ride to space and back b) Two weeks in an all-inclusive, all paid beach resort c) A week of alpine ski-hiking and riding in the Alps?
This is easy. Even though I’m not a beach person, which seems crazy since I was born in Puerto Rico and lived over a decade of my life In Florida, my wife and kids are water babies. So, to the beach we go!

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