Batch of Start F20 - Leasing as a solution to more sustainable and flexible consumption

November 24, 2020
Written by 
Lauri Suvanto

The culture of consumption is dramatically affected by the fact that consumers are becoming more and more environmentally conscious. For example, there's currently a clear shift from traditional ownership paradigm to pay-to-use. Millenials and Gen-Zers, for whom it is important to consume sustainably, are leading this development in order to minimize their carbon footprint.

Leasing is one of the solutions to this increasing demand for sustainable consumption. By leasing a product, it is ensured that the product's life cycle is continued after the consumer doesn't need the product anymore increasing the overall sustainability. Additionally, consumers get to enjoy financial flexibility since they aren't forced to tie capital in the product's ownership.

While leasing has been available for cars, it has not been available for all relevant product categories. For example, baby strollers, luxury furniture and premium handbags are all highly expensive and they aren't necessarily needed for a long period of time, making them eligible for leasing. By utilizing recent technical advancements and collecting large amounts of data, it is possible to bring a scalable leasing solution for mentioned product categories.

Leazed is a novel tech-based leasing solution bringing more options for the eco-conscious
consumers, who have flexible needs. Don't hesitate to contact us to find out more!

Kiuas F20 questions:

What was your childhood dream job?

If you would get 1 billion euros right now, what would you do?
I would give half to charity and invest in sustainable business solutions. Of course, also a nice house would be a great purchase.

Choose: A world without smartphones vs a world without food delivery. Why?
A world without food delivery because I am using too much money on it.

If you had a dollar for every idea you have come up with, how much money would you have?
This one is difficult since my memory is limited. I would say at least 100 dollars.

Ideal date: drinks or coffee? Why?
Drinks, because it gives a nice twist for daily routines.

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