🌱 Startup stories

Ax'21 - Are you working for a more sustainable future?

Connecting the organizations which strive for a better world with the best professionals, whom share the same values. Introducing Prönö.

Helene Auramo

https://www.linkedin.com/in/heleneauramo/

August 25, 2021

Humankind has some significant challenges to solve. Environmental and social catastrophes are becoming terrifyingly familiar. As a result, people and businesses have to change fast. 

The UN has set the most critical goals required to tackle these challenges by 2030. These goals are the UN Sustainable Development Goals – or SDGs.

Some companies have expressed the goals they are looking to contribute to, but many have not seen the importance. However, a growing number of companies have something unique to contribute – an innovation, a new way of doing things in their field, or perhaps just an idea that could prove to be one of the keys to unlocking a more sustainable future. 

But there is a problem. It takes too much time and money for these companies to be found by the business people who can help these innovations scale and build a more sustainable future.

That is why Prönö exists. 



Our mission is to make the best talent in the world available to companies who are working for a more sustainable future. We build these companies' diverse talent and advisory pools automatically.

Working on something meaningful is no longer a trend – it is becoming the norm.

The primary and only purpose of listed companies is not anymore only to maximize shareholder value, but also create value for the whole community. However, those mission-driven companies often have difficulties in being found.

People are awake. We are seeing a big trend in which people are valuing the purpose of a company over money. Millennials are especially ready to earn less if they can work for a company or a cause that matters to them. Me and dozens of my friends have recently left our day jobs to work on something more meaningful. But we at Prönö don’t want to focus on helping only those who are looking for something completely new.

We want to give all professionals an equal opportunity to help companies build a more sustainable future. So it’s not just about jobs – it’s about so much more. And all it takes to get started is just one click.



What is unique about Prönö?

All companies on our platform are also on other digital platforms. They can be found on various networks and random listings around the internet. What makes Prönö unique and separates us from any other medium, tool, event or web, is that our platform enables you to offer your expertise directly to all the companies you want to support with just one click. After that, you will be found whenever they need you. 

You can use Prönö to find your dream job, but you can also make yourself available for advisory or board positions or even volunteer work or mentoring. So instead of always looking for open positions and filling out long application forms or sending out connection requests to people you have never met, you can take action and add yourself to the talent and advisor pool of any company that is looking to change the world—no pitching, no distractions – just one click.  

So ask yourself: “How long would it take me to find and offer my expertise to 50 companies I would love to work with?” If the answer is over an hour, you should be a prönö.



Talent pools are growing every single day.

We have already proven that our platform works. For example, Vapaus – a fantastic company that is changing the way we commute with company bicycles – simply told us what areas of expertise they will most likely need help with within the near future. Our platform built them an advisory team of 78 professionals with targeted skill sets in under 24 hours. Now, whenever they need an advisor, board member, or a key recruit, they always know where to start. Their talent pool updates automatically and is accessible to all the stakeholders in the company 24/7.

We have already seen high demand for a business platform that is genuinely built for finding and offering help with a purpose.
As a platform, we are competing against giants like LinkedIn and many others, but we know there is a space for co-creating a more sustainable future and business culture. At the end of the day, you decide what your future should look like, how you spend your time, and where you put your focus. At first, Prönö might be “just another platform” for you. But it can also be the place where you find your mission.

It is free to create your profile, and it takes only a few minutes to get started; Prönö could unlock the one-click that changes your future.


Kiuas Ax'21 questions

Helene Auramo, Founder & CEO at Prönö

Who or what inspired you to be an entrepreneur?

Richard von Kaufmann (my first business partner) is probably the person who pushed me on this journey. Without him, I don’t think I would have started as an entrepreneur.

If you would get 10 billion euros right now, what would you do?

I would invest in Prönö and do as much as I can to help all the impact companies on the platform to grow and scale - and at the same time save the planet and its people.

Who is your favorite superhero?

Uuno Turhapuro

If you could change just one thing in the world, what would it be?

I would change that all Sustainable Development Goals (SDGs) would have been met. It would mean for example, World peace, no hunger, poverty, no climate change, and gender equality. I can’t see that I could wish for anything else.

Main course at dinner, choose: a) Monkey brains with devils sauce and baby vegetables, b) lab grown steak from human cells and béarnaise with crispy fries, c) Organically grown Nepenthes Truncata salad, including tomatoes, sweet blue peppers and glowing mushrooms with a small chance to kill you instantly.

I can’t select C, because I want to live. B) Human cells - no, thank you. C) Although monkey brains don’t sound too good, I think I must choose this one. Maybe the sauce will help a bit.

Helene Auramo

https://www.linkedin.com/in/heleneauramo/

August 25, 2021

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Originally published on

August 25, 2021