Why does the program cost 1%?

As a participation fee, we ask for a small stake in your company. This commits us to help you even long after the program ends, as our financial incentives are aligned: we benefit only from the companies that make it. We are happy to sell our stake in any future funding round, or exit, whichever is most convenient for the founders.

We've settled on 1% for now, as it is enough to cover our expenses, yet small enough that we don't mess up your captable or investability in the eyes of investors. One percent is not much, but it keeps us helping startups like you in the future as well.



Nea Harjanne



Magret Jokela

Head of Program


Come meet us and have your questions answered at Kiuas Open event at Startup Sauna 13.7.2022

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Can't make it to Startup Sauna? Sign up for our virtual Q&A session on the same day here