PriceTap

✔️

Status

Alumni

📆

Year of participation

2019

📍

Program

Kiuas Accelerator

In-store shoppers scan price tags (e.g. on a dress) to create wish lists and get rewards. This generates purchase-intent data that retailers use to "discreetly", dynamically, and personally manage sales; thereby, drastically reducing the need for visible “deep” discounting that is both unprofitable, expensive to run, and bad for the brand image.

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